How to Take Care of Your Hair: Haircare Trends in 2025

“Great hair is the best accessory you can wear” — Ken Paves, hairstylist

Many girls would agree that no matter how well-dressed you are or how flawless your makeup looks, you won’t feel 100% without well-groomed hair. In search of that perfect tutorial on self-care, you’ve come across exactly what you were looking for, because we’re here to share all the tips for healthy hair with you.

In 2025, trends in hair care continue to move in the direction of naturalness, health, and an individual approach to each type of hair. From traditional methods to the latest technologies, experts help you choose the most effective strategies that work for your hair.

Less Is More

The “less is more” trend in hair care emphasizes minimalistic and efficient ways to make your hair healthier. It consists in using fewer products but with a higher quality composition. The main idea is to ditch over-the-counter products and switch to clean, safe formulas with natural ingredients like plant oils, keratin, and vitamins. In this approach, not the quantity but the quality of care is important. Consumers choose products without sulfates, parabens, and aggressive chemicals that support hair and scalp health.

• Rahua Classic Shampoo is recommended by experts as a product without sulfates and silicones, made on the basis of organic oils that restore hair without weighing it down. This product is often recommended by stylist Tom Smith for its clean composition and effectiveness.
• Kevin Murphy Angel Wash is a cleansing shampoo that contains natural antioxidants and does not contain harsh chemicals. Recommended by Sarah Lund, this product is suitable for fine hair and minimizes the use of unnecessary ingredients.

The Playful Pieces

The ‘Playful Pieces’ trend in hair looks and updos in 2025 focuses on casual but interesting style elements. This approach involves playful strands, asymmetry, and a slight mess, which creates a stylish look, as if “untangled, but on purpose.” Stylists recommend using texturizing products to emphasize the natural movement and dynamics of the hair.

• Oribe Dry Texturizing Spray is recommended by stylist Arden Fanning Andrews to add texture and lightness.
• Emi Jay Dream Crème by Irene Kim provides smoothness and light shine while maintaining volume.

These products give hair volume, texture, and grayness perfect for the trend.

“Glass” Hair Trend

The “glass” hair trend is gaining momentum thanks to its luxurious, shiny look. The point is to keep the length of the hair in a healthy state, without the need to trim the ends.

Stylist Jay Birmingham, known for working with celebrity clients, explains: “Glass hair is all about hair health and shine. This trend remains relevant because of its ability to give hair a luxurious look.” According to him, this style looks best on medium and long hairstyles, where the shine and smoothness of the hair become as noticeable as possible. To achieve the effect of “glass” hair, the stylist recommends using Kérastase Discipline Fluidissime Spray to smooth hair and give it shine.

• Tom Smith, international artist-in-residence at Billi Currie, adds: “This trend can be realized with masks and conditioners, as well as cosmetic sprays to add shine.” He recommends using Oribe Gold Lust Nourishing Hair Oil to provide long-lasting shine and smoothness without weighing hair down.
• Renowned hair expert Jen Atkin, known for her work with celebrities like Kim Kardashian, Hailey Bieber, and Kendall Jenner, advocates for the OUAI line of conditioners and masks.
• Stylist Garren, celebrated for his unique styling techniques, recommends exploring conditioners and masks from the professional R+Co product line, as highlighted by Healthline.

Correct Selection

The right choice in life is not only about work and household items. It relates even with such small things as hair brushes because the right brush will have a big impact on the condition of your hair. “The right hair brush” videos are becoming more popular on the Internet because people are paying attention to the details of hair care. For example, brushes with natural bristles improve blood circulation and evenly distribute natural oils along the length of the hair, making it smooth and shiny. Also, special brushes, such as for combing wet hair, help avoid damaging the hair during daily use.

• Sarah Lund, a Kevin Murphy expert, recommends the Mason Pearson Boar Bristle Brush for smoothing hair and stimulating the scalp with natural bristles.
• Jay Birmingham, a British stylist, recommends the Tangle Teezer Ultimate Detangler for easy, damage-free detangling, especially for wet hair.
• Ken Paves recommends the Wet Brush Pro, which reduces hair breakage with flexible teeth.

Scalp Care

Consumers are increasingly aware that a healthy scalp is the basis of strong and shiny hair. The main trend remains an increased emphasis on the health of the scalp through a healthy diet and other ways. The Skinification trend, which takes inspiration from the world of skincare, is integrated into hair care. As people began to pay more attention to the condition and health of their hair, rather than just its appearance, it quickly became popular to incorporate ingredients and techniques specific to skin care into hair products, namely, active components such as hyaluronic acid, peptides, and antioxidants or taking biotin supplements that promote deep nutrition and healthy hair shine. Dermatologists often recommend Viviscal Hair Growth Supplements, as they are clinically proven to promote thicker, fuller hair by providing essential nutrients such as biotin, zinc, and marine complex to support hair health from within.

• Sara Lund, Education Director of the Kevin Murphy brand, advises using the Kevin Murphy Scalp Spa Scrub to cleanse the scalp and stimulate hair health.
• Johnny Ramirez, a famous Hollywood colorist who works with stars like Jessica Alba and Gwyneth Paltrow, recommends Christophe Robin scalp scrubs. This brand is known for its high-quality hair care products, and its salt scrub is ideal for deep cleansing and rebalancing of the scalp.
• Sam McKnight, a legendary stylist who has worked on countless fashion shows and with icons such as Princess Diana and Madonna, advises using Oribe scrubs, which help remove excess sebum while nourishing the scalp.

Shampoo Bars: An Ecological Alternative

The trend for shampoo bars continues to grow, in particular, due to the desire of consumers to minimize the negative impact on the environment. Plastic bottles are gradually being replaced by more sustainable alternatives, helping to reduce plastic waste in the world. The solid shampoo trend has become a viral hit on social media, gaining over 204 million views with the hashtag #shampoobar on the TikTok platform.

This product offers convenience, efficiency, and aesthetic pleasure of use. The main advantages of solid shampoos are the absence of plastic packaging and the use of a minimum amount of water in their production, which makes them sustainable and environmentally friendly.

• Stylist Tom Smith notes, “Hard shampoos are eco-friendly, but some leave hair feeling waxy and stiff.” He recommends using a shampoo alternative that strikes a balance between solid and liquid formulas.
• Hard shampoos are ideal for short hair and are great for travel, according to Christine Tsimbule. She adds that they must be used correctly: wash your hands, distribute the product on the scalp, and rinse your hair thoroughly.

Hair Oiling

This hair care technique has become one of haircare trends in 2025 thanks to platforms like TikTok. The essence of this trend is the use of oils (coconut, aloe, argan, or rosemary), which are applied to the scalp and hair to nourish, moisturize, and stimulate hair growth.

• Tom Smith, a stylist who works with brands like Olaplex and Evo, notes that oils create a protective barrier for hair and advises using Olaplex No.7 Bonding Oil, which provides protection and repair to hair.
• Christine Cymbule, founder of KC Studio in London, advises caution with oils, especially blondes and those who wear extensions, as oils can change the tone and shorten the wear of extensions, and recommends using lighter products like Kérastase Elixir Ultime for a more delicate feeding.

Benefits of oiling

• Nourishing and moisturizing: Oils saturate the hair with the necessary elements.
• Protection against damage: They form a protective layer that minimizes the impact of negative factors.
• Stimulation of growth: Regular oiling improves blood circulation in the scalp and stimulates hair growth.

Despite the benefits, experts recommend carefully choosing oils according to the hair type and washing your hair thoroughly to avoid unwanted effects.

Heatless Curls

This is a technique of creating curls without the use of heat, which is gaining popularity due to its safety for the hair.

• Sarah Lund, stylist and director of education for the Kevin Murphy brand, emphasizes that heatless curling irons are ideal for keeping hair healthy because they don’t damage its structure like hot tools. Lund recommends using Kevin Murphy Body Builder Mousse for added volume and long-lasting results.
• Guy Teng, colorist and stylist with a million YouTube followers, also recommends a heat-free technique for those who want to maintain volume and curls for a longer period without damaging the hair and recommends using Ouai Wave Spray or IGK Rich Kid Coconut Oil Gel to achieve soft, beauty and natural curls.

Both products provide curls without damaging the hair thanks to natural ingredients.

Trending Hair Products

In 2025, hair care products will feature several trending ingredients for health and sustainability.

• Plant-based keratin alternatives will provide vegan, eco-friendly solutions for strengthening hair without synthetic compounds.
• Medically-approved fermented ingredients, such as green coffee and fruit acids, will be incorporated for deep nourishment and scalp care, promoting growth and vitality.
• Hyaluronic acid will also play a key role in moisturizing hair, locking in hydration, and preventing dryness.
• Jojoba-based silicone alternatives will replace traditional silicones, offering smoothing without buildup. Additionally, antioxidants like vitamin E and natural oils will protect hair from environmental damage, ensuring long-term health.

These ingredients highlight the growing trend toward cleaner, offering various ways to make your hair healthier.

• Tom Smith, stylist, recommends hyaluronic acid for deep hair hydration. It helps retain moisture and prevents dryness, which is important for maintaining hair health.
• Sara Lund, Kevin Murphy brand expert, advises using vegetable keratin ― an environmentally friendly alternative to strengthen hair without animal components.
• Jay Birmingham, a British stylist, recommends antioxidants such as vitamin E to protect hair from the environment and fight damage.

Thermal Protection and External Factors

Protection from external factors is a trend aimed at protecting hair from the harmful effects of high temperatures and aggressive external conditions, such as ultraviolet rays of the sun, pollution, and moisture. Heat from a hair dryer, iron, or curling iron can damage the hair structure, causing it to become brittle and dry. Thanks to the regular use of special products, the hair will be stronger, more shiny, and resistant to damage.

• Tom Smith recommends using Olaplex No. 7 Bonding Oil, which provides heat protection up to 230°C.
• Jay Birmingham recommends GHD Heat Protect Spray, which creates a barrier between hair and heat to keep it healthy.
• Chris Appleton is the stylist of stars such as Jennifer Lopez and Dua Lipa. He recommends heat protection from Color Wow, including their famous Dream Coat, which protects against heat, adds shine, and helps fight frizz.

One of the main aspects of heat protection is proper hair drying, which is also gaining popularity. Experts advise using hair dryers at low or medium temperatures to avoid overheating the hair and giving priority to reliable manufacturers of hair dryers.

New Technologies and Innovations in Hair Drying

The hair-drying industry has seen transformative innovations, with modern technology offering faster drying times, improved hair health, and enhanced user convenience. The latest example of this innovation is the AENO hairdryer, which redefines hair care with cutting-edge features. This isn’t just a drying tool ― it’s a comprehensive hair care solution equipped with advanced technology to ensure better results with minimal effort.

Ionic and Infrared Technologies

Innovative hair dryers, like ones from AENO, combine multiple technologies to provide superior drying performance. Ionic technology helps break down water molecules, speeding up the drying process while locking in moisture, which is essential for healthy, hydrated hair. InfraCare technology used in AENO utilizes infrared light to reduce drying time and enhance moisture retention, promoting smoother, shinier hair. This approach makes it gentler on the hair, minimizing the risk of damage, while the high airflow speeds of 86 km/h ensure quick and efficient styling.

AI-Powered Hair Care

One of the standout features of the AENO hairdryer is the integration of artificial intelligence. AI Gravity Technology automatically reduces speed when the dryer is placed on a surface, while AI Temperature Control adjusts the heat based on hair distance to prevent burns and maintain hair integrity. AI Distance Protection Technology, using infrared sensors, ensures safe use by measuring the distance and avoiding overheating, making it ideal for all hair types.

Ergonomic Design and Low Noise Level

Ergonomics also play a vital role in the AENO design, with the hairdryer weighing just 560g, making it easy to handle during long styling sessions. Its quiet operation and heat-free environment option make it perfect for use at any time of day, without disturbing others.

Sustainability and Durability

Eco-friendly features are becoming increasingly important, and the AENO hairdryer is built with a durable BLDC motor that ensures long-lasting performance. It’s suitable for home use and professional salons. Combined with multiple magnetic attachments for versatile styling, it delivers a full suite of options for any hairstyle.

With intelligent features, powerful performance, and a design focused on user comfort, this hairdryer represents the next generation of hair care technology. This device goes beyond traditional drying, offering a healthier, more efficient approach, because AENO knows how to take care of your hair!

In 2025, trends in hair care are focused on natural ingredients, sustainability, and cutting-edge technologies. Consumers are increasingly seeking to use products with safe and natural ingredients that have a positive effect on hair health and the environment. Emphasis is placed on minimalism ― fewer products but of higher quality. There is also growing interest in innovative tools that protect hair from damage and facilitate daily care. Innovative technologies, such as artificial intelligence and infrared functions, add efficiency and convenience, helping to maintain hair health.

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